Supply Management: The Theoretical Foundation of the IMP Approach and its Contribution on Critical Purchasing Decisions
How is a Cement company working with maketing within the construction industry? - A case study on an ambitious cement company
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B2B Marketing: 16 decisions, 86 tools: Diviné, Marc, Schmitt, Lucille: 9782955375310: Amazon.com: Books
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![Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ... Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ...](https://www.researchgate.net/images/template/default_publication_preview_large.png)
Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ...
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Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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