Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts](https://i.pinimg.com/originals/f6/de/3a/f6de3ac9f26d58b0c8444f69f69555a9.jpg)
Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express
The Story of How Pelé's Shoe Deal Fueled the Feud Between the Founding Brothers of Adidas and Puma Surfaces
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-51_1672399623974.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News](https://i0.wp.com/imagez.tmz.com/image/54/4by3/2022/12/26/54ad7af2409d4d06a605798afba89531_md.jpg?resize=708%2C531&ssl=1)
Pele paid $120,000 to tie shoes at the World Cup, sparking a feud between Puma and Adidas - US Today News
![THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before](https://img.ifunny.co/images/888c3e8afb2f13e318d115326e165f888ec477361b191bfaddd1c15726831500_1.jpg)
THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before
![Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part? Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?](https://pbs.twimg.com/media/FlMFrNIWYAIcgib.jpg)