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The affect premium for brands: Brand‐first versus attribute‐first presentation of product information impacts willingness to pay - Narayanan - Journal of Consumer Behaviour - Wiley Online Library
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Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards - Occam's Razor by Avinash Kaushik
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The Business Of Sportswear: NIKE Vs. ADIDAS | Fashionbi Newspaper
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Competencia directa e indirecta: definición, diferencias y ejemplos
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