![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/44a540ad-c540-45bb-b459-b25feb2bc126/jwip12173-fig-0003-m.png)
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
![Christopher Bailey takes Burberry back to the Seventies and out on the terraces | British GQ | British GQ Christopher Bailey takes Burberry back to the Seventies and out on the terraces | British GQ | British GQ](https://media.gq-magazine.co.uk/photos/5d138feaeef92133cf9fe8df/16:9/w_2560%2Cc_limit/Burberry-hp-GQ_11Jan16_b.jpg)
Christopher Bailey takes Burberry back to the Seventies and out on the terraces | British GQ | British GQ
![Burberry on Twitter: "The Cavalry Jacket, backstage at the @Burberry September show. Shop the show https://t.co/g7AlPQFz8t #BurberryMakersHouse #LFW https://t.co/s1t3oAl1OP" / Twitter Burberry on Twitter: "The Cavalry Jacket, backstage at the @Burberry September show. Shop the show https://t.co/g7AlPQFz8t #BurberryMakersHouse #LFW https://t.co/s1t3oAl1OP" / Twitter](https://pbs.twimg.com/media/CsvMwmlWgAA_WDX.jpg)