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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
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Can Nike keep its cool? | Financial Times
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The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences | Emerald Insight
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